Companies new to using an applicant tracking systems (ATS systems) like TriNet Hire often have a common question:
“I posted my jobs on the big job boards. Where are all the awesome candidates?”
Unfortunately, it’s not a “build it and they will come” system. A job ad is an ad, and a basic job description isn’t going to bring top talent to your door. You need to think like a marketer and handle your recruiting process more like marketing your product or service. You are marketing. You need to inspire the best candidates to compete for your open positions.
Now that the economy appears to be in a steady recovery, people with sought after skills are becoming increasingly in demand, so top talent can afford to be selective. Again, "If we post it, they will come” won’t work. Invest in a thought provoking job ad and be selective about where you post it. The time and energy you put into your process will pay off when you’re flooded with fantastic candidates!
Here are 6 ways to think like a marketer and recruit better: